| Planning to organise something for a fast approaching Women’s Day?
Check out an innovative Women’s day event that Lavasa organized last year, that involved raising awareness about Breast Cancer through a women’s car rally from Mumbai to Lavasa.
Over 1000 women took off in 250 cars starting at 7.00 am on a clear Sunday morning on March 8th, 2009, from the Reclamation grounds near Lilavati Hospital, Bandra to Lavasa.
Flagging off the Lavasa Women’s Drive, held in order to spread cancer awareness – were some of Bollywood’s biggest names including Ajay Devgan, Fardeen Khan, Gul Panag, Diana Hayden and many others.
What would motivate them to step out in the wee hours of a Sunday morning?
A good cause?
Over 1000 pumped-up women ready to race across cities?
An after-event party?
Whatever be, the motivating factor – this year as well, some more of Bollywood’s finest folks will be out in the wee hours of a Sunday morning, doing the very same thing!
Cheering a bunch of highly-charged women, as they drive 200 kms to the finish line at Lavasa.
Last year’s participants, some of them first-time rallyists, were of the opinion that such events would motivate women to be a part of motor-racing or rallies that are usually considered to be male-dominated sports.
But – Women racing across cities – would you call this empowering?
Do you think you could win this year’s Lavasa Women’s drive?
For more details on Lavasa : http://blog.lavasa.com/
  |